Retail has been significantly altered since the implementation of the internet. Because of online retailing, consumers have changed the way they purchase everything, from groceries to evening gowns to auto parts. These changes have swept into the wine industry as well.Like millions of other consumers, I have done my share of online purchasing, including wine. However, I still appreciate my local wine retailers. They do their best to provide customers with tastings, education and information regarding current and past trends in the wine industry.
I recently read in my local newspaper’s wine column about web sites that were selling wines well below the current retail prices. Since everyone is looking to save a buck I decided to sign up to be notified about all these great deals.
On the same day that I signed up on those sites, I received an email from one of them - Winestilsoldout.com. Their notice to me said that I could purchase two bottles of Duckhorn’s 2006 Paraduxx for $37.00 plus free shipping. Recognizing that this was a really good price, I decided to place my order.
One week later I received my shipment of two bottles, which were properly packaged. I immediately placed the bottles in my refrigerated wine closet ,since they felt a bit warm. I waited another week before opening to allow the wine some well deserved settling time.
I’m not sure if it was the wine itself or the hazard of shipping in the summer heat, but the wine tasted and smelled somewhat maderized. (This is a wine term that refers to wine that has been baked, like a Madera). The nose was a bit off and there was a very distinctive prune finish on the palate.
So, I am going to hold off purchasing more wine online for the time being. When the weather cools down a bit in the Fall I may give online wine buying another chance, but for now I will continue to buy from my trusted local wine store.
Fortunately, there is no "bad" season for purchasing my aprons online.
Have yourself a great wine day.
Mrs. Reed





